Nomad Assistance is the first product to come out of Qover’s innovative InsurTech Lab. This travel insurance product is targeted at Millenials and aims to gather more insights on the digital customer journey.
The goal of Nomad Assistance is to gather as much data on the digital customer journey as possible, as fast as possible. The team created a fresh and modern brand that moves away from the typical blues associated with financial services and has a distinctly female touch.
As a new player on the market, it was essential for Nomad Assistance to offer one of the best coverages on the market at an incredible price point, all while providing an amazing digital user experience.
The Nomad Assistance squad worked on Qover’s proprietary white-label travel insurance product to create a platform that is highly customizable and can be adapted to match the look and feel of any partner.
From an insurance perspective, this travel insurance package offers one of the most complete coverages on the market. It works with Allianz Global Assistance and risk is carried by Lloyd’s. A focus on yearly premiums, which are the most cost-efficient solution for Millenials, ensured Nomad Assistance made a big splash when it went to market.
Execution speed was crucial for the success of this product. In just a couple of weeks, Nomad Assistance was live and ready for business, just in time to fully capitalize on the seasonal interest of consumers.
Finally, Belgium had its first real customer-centric travel insurance product, and it didn’t go unnoticed. Journalists were impressed by the experience and the quality of the coverage. A well-thought-out digital media campaign and email remarketing helped us shatter our conversion forecasts.
Continuous analysis of data and user research allowed us to build a roadmap for continuous improvement and learning.
Nomad Assistance closed the summer season with a whopping 15% conversion rate from quote to contract.