Qover sets new insurance standard with electric bike designer Cowboy

2 minutes to read
In a nutshell

Qover, the insurance partner for digital businesses, announces the launch of a groundbreaking connected insurance with the award-winning electric bike designer Cowboy.

Cowboy’s vision is to unite innovative technology, sleek design and impeccable customer service in one electric bike, designed for freedom of movement around the city. With the risk of theft and damage being a key concern for bike riders in cities, Cowboy is determined to support its customers in the best possible way when it comes to theft and damage protection.

Designing a seamless insurance experience

Elevated user experience is at the centre of Cowboy’s philosophy. Quentin Colmant, CEO at Qover: “From the get-go, it was clear that Cowboy needed a 100% vertically integrated insurance. To make it happen, a cross-functional Qover squad, from insurance specialists to developers, worked closely with the Cowboy team. The result is Easy Rider and Easy Rider Plus, an insurance experience worthy of a multiple Red-Dot-Award winner.”

After extensive market research, Qover found that NN Insurance Services NV would be the best insurance partner. While the front-end is a deceptively simple tick-the-box interaction, insurance however is more complex. The needs of an innovative mobility start-up need to be married with those of an insurer.

Connected Pan-European insurance

By helping Cowboy to explain its business and solution, like the Find My Bike feature, Qover was able to negotiate far better premiums. The bike’s sensors are also able to notify users if there are unauthorised movements, e.g., theft. Cowboy also allow a completely remote diagnostic of the bike’s health, which eliminates the need for taking pictures or consulting experts and speeds up the entire customer experience.

Cowboy is active in four markets (Belgium, the Netherlands, Germany and France). The packages will first be sold in Belgium and The Netherlands, quickly followed by other markets. The Easy Rider packages are another proofpoint of Qover’s ability to execute pan-European deals in a matter of weeks.

“We want Cowboy to be a constant companion of our customers in their urban lives, and we want them to feel safe and comfortable and protected on their journey,” says Adrien Roose, CEO and co-founder of Cowboy. “Our teams worked closely together to make this happen. Qover has proven to be a true partner that perfectly understands our business needs,” Roose continues.

Full theft and damage protection with Easy Rider Standard and Easy Rider Plus

All Cowboys can use the free “Easy Rider Basic” plan with the “Find My Bike” feature. Customers who want to go the extra mile to ensure their bike is safe and sound can now also choose between two protection packages: Easy Rider Standard and Easy Rider Plus.

  • The Easy Rider Standard package insures Cowboy bike owners against theft. Owners of a stolen bike will receive a voucher for new bike, so their mobility is not disrupted. Filing a claim is made very easy: customers only need to scan a copy of their police report and fill out a short online form, all centrally available in the Cowboy app.
  • The Easy Rider Plus package offers damage insurance in the event of vandalism or a crash, in addition to the theft insurance. Customers on this plan also get access to the fastest customer support Cowboy offers, prioritising them in the event that they need any help with their bike.

Both packages include a real-time notification as soon as the bike is moved without the owner being near it, alerting them to a possible theft or damage attempt.

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