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Embedded insurance would boost account usage for 60% of fintech users

For many fintechs, the name of the game in today’s uncertain climate has shifted from user acquisition to revenue. Embedded insurance can motivate users to spend more and/or upgrade to paid plans.
Fintech & financial services
Words by
Alex Vickery
Time to read
Last updated
September 12, 2022
In a nutshell

In a survey of 5,500 fintech users, over half of respondents not only expressed interest in embedded insurance as a value-added service, but 60% said they would use their account more if offered coverage.

Embedding products like purchase or refund protection into your cards can give customers the confidence they need to shop more with their account.

Here’s what it takes to build a successful embedded insurance program →