The case of Cowboy
Who is Cowboy ?
Cowboy is an e-bike start-up that mixes design, elegance, affordability and technology to connect owners to their bikes through an app. Cowboy’s main goal is to improve urban mobility and take commuters to their destination in a more enjoyable, sustainable and efficient way.
Cowboy unites innovative technology, sleek design and impeccable customer service in one electric bike, designed for freedom of movement around the city. The bike is sold in several European countries.
With the risk of theft and damage being a key concern for bike riders in cities, Cowboy was looking for a solution to support its customers in the best possible way when it comes to theft and damage protection. It was clear that only a 100% vertically integrated insurance solution like Qover’s would allow the seamless user experience Cowboy promises its riders.
The biggest challenge was to find an insurer that was able to create this seamless experience. After all, being active in several countries implied that Cowboy had to comply with local insurance laws and local claim management requirements.
The solution & results
To respond to Cowboy’s needs for a seamless user experience, Qover proposed a vertical integration, i.e. a one-click process to add insurance during the checkout process when buying a bike.
Cowboy users in Belgium, France, The Netherlands and Germany can choose between two insurance packages: Easy Rider Standard (theft insurance) and Easy Rider Plus (theft + damage insurance).
More than 50% of Cowboy bike shoppers add one of those insurance packages to their basket during checkout, which shows Cowboy is clearly offering value to their riders and their community.
For Cowboy, this means increased revenue and an enhanced customer experience thanks to a single technical integration and only one insurance partner who can cover multiple countries.
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It was a pleasure to work with Qover. We love technology and bikes but we have no insurance experience. It’s a complex matter, especially if you want to scale the product in different countries. Qover helped us to define the best product for our customers and bring it to our customers.