1. Quick time-to-market
Initially, Immoweb consulted with traditional insurers to launch the project. However, the real estate platform quickly pivoted to partner with us at Qover.
With a proven digital solution on the market, we had visible credibility; although the primary driver behind the change was Qover’s ability to quickly launch a product to market.
'Qover was the only platform that could help us roll out a 100% digital insurance product and monetise our brand this quickly.' – Laurent Dupont, Head of Incubation at Immoweb
By October 2017, our team had defined the product, and Immoweb was fully committed. Then, we started the product creation process: identifying a risk carrier and developing a policy with three distinct elements.’
‘Given the technical complexity of a digital insurance product and the extensive due diligence processes of global insurers, Qover’s time-to-market was remarkable,’ Lauren said.
As far as we’re aware, no other company – traditional insurer or insurtech – could execute the project to the same standard in such a short window.
2. Best-in-class technology
With the policy created, our proprietary technology enabled smooth implementation: Qover’s experience in state-of-the-art digital insurance products allowed UX and UI teams to translate conceptual designs into intuitive pages, enhanced by a seamless onboarding process.
‘I believe the key to unlocking insurance for our customers is to offer them the right insurance at the right point in time,’ said Ronak Ahmadloo, Director of Immoweb Financial Services. ‘It’s really key to have the insurance offering embedded in their real estate journey – it’s the only way it makes sense.’
Our scalable digital insurance platform also ensured that there was ample time for thorough User Acceptance Testing, followed by a pilot phase, before officially launching the product in February 2018 – all within four months of kicking off the product design.
3. Agile and data-driven mindset
Following the go-live, the collaboration entered its second phase: our customer success teams worked together to analyse web traffic and test various optimisations in weekly iterations.
Alongside A/B testing of customer flows, user research provided valuable insight into the design of email campaigns, a social media strategy and other key customer communications.
Thanks to the continuous efforts and close collaboration of the teams, Immoweb Protect now attracts upwards of 20,000 users per month.