How Veloretti uses embedded insurance to reassure e-bike customers

How Veloretti uses embedded insurance to reassure e-bike customers

In a nutshell

The client

A self-proclaimed ‘no-nonsense’ bike brand, Veloretti sells retro-looking bikes straight from its Amsterdam factory to consumers of all ages around Europe. Founded by Ferry Zonder in 2012, the primarily digital company designs, produces, sells and services its own products – and successfully launched its first e-bike in 2021.

Young woman rides Veloretti e-bike
Dutch bike brand Veloretti launched its first e-bike in 2021.

The challenge: Sleek e-bike insurance for a sleek brand

Veloretti’s urban cyclists commute in style across the Netherlands, Belgium and Germany. And the company’s first electric bikes are no exception. The state-of-the-art e-bikes – available in two designs: IVY and ACE – are powerful, and maintain the brand’s classic design.

With the launch of these new, more expensive bikes, Veloretti wanted a way to reassure its customers and give them peace of mind if their bike is stolen or damaged.

‘We want to unburden [our] customers,’ said Veloretti COO & CFO Jitse Rupp. ‘Insurance is an important add-on that can help reassure customers when buying an expensive bike. It could be that extra nudge when deciding to buy it!’

Not only that, but the brand wanted a comprehensive solution that was aligned with its sleek UX, so it needed an embedded insurance product that was completely integrated with its online store.

‘We needed a partner that could offer an all-in-one package to our customers,’ Jitse said. ‘And with whom we could easily integrate everything into our website.’


Qover's bike insurance is fully integrated into Veloretti's sleek UX.

The solution: E-bike theft insurance with 50%+ conversion rate

At Qover, we offered an insurance solution that was hard to pass up: our streamlined insurance during checkout was expected to have a 50% conversion rate – and Veloretti saw it firsthand.

When Veloretti customers check out, they can choose the premium package (including Qover’s insurance) for a one-time payment of €120 (which equals €10 a month). It includes theft and damage coverage as well as roadside assistance in select countries.

‘Making the purchase [process] as smooth as possible certainly helps at checkout,’ Jitse said. ‘With Qover’s flexibility and ambition, they helped us provide the best experience for our customers.’

What’s more, Qover’s e-bike insurance is Pan-European and future-proof: as Veloretti expands, we scale with them – ultimately giving their customers, as Jitse puts it, that ‘never-having-to-worry feeling.’ 

Discover our product
Back

Young woman rides Veloretti e-bike
Dutch bike brand Veloretti launched its first e-bike in 2021.

The challenge: Sleek e-bike insurance for a sleek brand

Veloretti’s urban cyclists commute in style across the Netherlands, Belgium and Germany. And the company’s first electric bikes are no exception. The state-of-the-art e-bikes – available in two designs: IVY and ACE – are powerful, and maintain the brand’s classic design.

With the launch of these new, more expensive bikes, Veloretti wanted a way to reassure its customers and give them peace of mind if their bike is stolen or damaged.

‘We want to unburden [our] customers,’ said Veloretti COO & CFO Jitse Rupp. ‘Insurance is an important add-on that can help reassure customers when buying an expensive bike. It could be that extra nudge when deciding to buy it!’

Not only that, but the brand wanted a comprehensive solution that was aligned with its sleek UX, so it needed an embedded insurance product that was completely integrated with its online store.

‘We needed a partner that could offer an all-in-one package to our customers,’ Jitse said. ‘And with whom we could easily integrate everything into our website.’


Qover's bike insurance is fully integrated into Veloretti's sleek UX.

The solution: E-bike theft insurance with 50%+ conversion rate

At Qover, we offered an insurance solution that was hard to pass up: our streamlined insurance during checkout was expected to have a 50% conversion rate – and Veloretti saw it firsthand.

When Veloretti customers check out, they can choose the premium package (including Qover’s insurance) for a one-time payment of €120 (which equals €10 a month). It includes theft and damage coverage as well as roadside assistance in select countries.

‘Making the purchase [process] as smooth as possible certainly helps at checkout,’ Jitse said. ‘With Qover’s flexibility and ambition, they helped us provide the best experience for our customers.’

What’s more, Qover’s e-bike insurance is Pan-European and future-proof: as Veloretti expands, we scale with them – ultimately giving their customers, as Jitse puts it, that ‘never-having-to-worry feeling.’ 

Discover our product
Back

Young woman rides Veloretti e-bike
Dutch bike brand Veloretti launched its first e-bike in 2021.

The challenge: Sleek e-bike insurance for a sleek brand

Veloretti’s urban cyclists commute in style across the Netherlands, Belgium and Germany. And the company’s first electric bikes are no exception. The state-of-the-art e-bikes – available in two designs: IVY and ACE – are powerful, and maintain the brand’s classic design.

With the launch of these new, more expensive bikes, Veloretti wanted a way to reassure its customers and give them peace of mind if their bike is stolen or damaged.

‘We want to unburden [our] customers,’ said Veloretti COO & CFO Jitse Rupp. ‘Insurance is an important add-on that can help reassure customers when buying an expensive bike. It could be that extra nudge when deciding to buy it!’

Not only that, but the brand wanted a comprehensive solution that was aligned with its sleek UX, so it needed an embedded insurance product that was completely integrated with its online store.

‘We needed a partner that could offer an all-in-one package to our customers,’ Jitse said. ‘And with whom we could easily integrate everything into our website.’


Qover's bike insurance is fully integrated into Veloretti's sleek UX.

The solution: E-bike theft insurance with 50%+ conversion rate

At Qover, we offered an insurance solution that was hard to pass up: our streamlined insurance during checkout was expected to have a 50% conversion rate – and Veloretti saw it firsthand.

When Veloretti customers check out, they can choose the premium package (including Qover’s insurance) for a one-time payment of €120 (which equals €10 a month). It includes theft and damage coverage as well as roadside assistance in select countries.

‘Making the purchase [process] as smooth as possible certainly helps at checkout,’ Jitse said. ‘With Qover’s flexibility and ambition, they helped us provide the best experience for our customers.’

What’s more, Qover’s e-bike insurance is Pan-European and future-proof: as Veloretti expands, we scale with them – ultimately giving their customers, as Jitse puts it, that ‘never-having-to-worry feeling.’ 

Discover our product

Get in touch

Fill out this form with your request, we will be happy to answer you!

Thank you for your message. We will get back to you shortly.
Oops! Something went wrong while submitting the form.