How Veloretti uses embedded insurance to reassure e-bike customers
In a nutshell
The challenge: Sleek e-bike insurance for a sleek brand
Veloretti’s urban cyclists commute in style across the Netherlands, Belgium and Germany. And the company’s first electric bikes are no exception. The state-of-the-art e-bikes – available in two designs: IVY and ACE – are powerful, and maintain the brand’s classic design.
With the launch of these new, more expensive bikes, Veloretti wanted a way to reassure its customers and give them peace of mind if their bike is stolen or damaged.
‘We want to unburden [our] customers,’ said Veloretti COO & CFO Jitse Rupp. ‘Insurance is an important add-on that can help reassure customers when buying an expensive bike. It could be that extra nudge when deciding to buy it!’
Not only that, but the brand wanted a comprehensive solution that was aligned with its sleek UX, so it needed an embedded insurance product that was completely integrated with its online store.
‘We needed a partner that could offer an all-in-one package to our customers,’ Jitse said. ‘And with whom we could easily integrate everything into our website.’
The solution: E-bike theft insurance with 50%+ conversion rate
At Qover, we offered an insurance solution that was hard to pass up: our streamlined insurance during checkout was expected to have a 50% conversion rate – and Veloretti saw it firsthand.
When Veloretti customers check out, they can choose the premium package (including Qover’s insurance) for a one-time payment of €120 (which equals €10 a month). It includes theft and damage coverage as well as roadside assistance in select countries.
‘Making the purchase [process] as smooth as possible certainly helps at checkout,’ Jitse said. ‘With Qover’s flexibility and ambition, they helped us provide the best experience for our customers.’
What’s more, Qover’s e-bike insurance is Pan-European and future-proof: as Veloretti expands, we scale with them – ultimately giving their customers, as Jitse puts it, that ‘never-having-to-worry feeling.’