Rad Power Bikes: e-bike insurance for an ‘even better customer experience’
In a nutshell
Protecting their riders’ investment while providing a superior customer experience
When customers buy an e-bike from Rad Power Bikes, they’re investing in their daily mobility – whether it’s commuting to and from work, biking to the supermarket or picking up the kids from school.
With e-bikes being increasingly desirable, the last thing they need to worry about is having their bike stolen or damaged.
‘For high value purchases like e-bikes, more customers are asking for – and expecting to see – a way to protect their investment from major loss like theft and damage,’ said Arno Saladin, Director of Rad Power Bikes Europe.
And the best way to do that is through electric bike insurance. Rad Power Bikes’s desire to meet the needs of their customers relates not only to what services they provide, but how.
That meant providing a smooth experience for their customers – from adding bike insurance at checkout to a digital claims process.
When looking for the right insurance partner, they wanted someone who is ‘established in the e-bike industry and has years of experience serving e-bike customers’, Saladin added.
Embedded e-bike insurance for worry-free riding
At Qover, our team of bike experts has a deep understanding of insurance for electric bikes.
So they got to work on two different bike insurance packages: a Standard Plan that includes theft and 24/7 assistance, and a Premium Plan that adds coverage for material damage (if a bike is damaged during an attempted theft, for example).
Both plans are available at checkout, and can be added to a customer’s cart in just two clicks: first by choosing their country (the UK, Belgium, France, the Netherlands or Germany) and then their preferred e-bike insurance plan.
‘Theft and damage insurance will help our riders focus on the experience of using our e-bikes for their daily tasks, or even their leisure time. Offering them full enjoyment without additional worries provides an even better customer experience,’ Saladin said.
Customers who have purchased an e-bike from Rad Power Bikes in the last 12 months can also get insurance for their electric bike.
When something does happen to their bike – bike thieves are clever these days – customers deserve a simple claims experience.
‘We wanted to find a partner that prides themselves on reducing the administrative hurdles that we typically see in the insurance industry,’ Saladin explained.
‘We chose Qover as our partner because they offer a fully digital claims process and 24/7 customer service, supporting riders wherever, whenever.’
Qover’s e-bike insurance is just one part of Rad Power Bikes’s drive to improve its offering, but providing its customers with essential peace of mind supports its mission of making transportation more accessible and enjoyable.
‘Owning a Rad Power Bike is a unique, fun and rewarding experience. Our customers choose to use their e-bikes over other transportation methods – be it their car, public transport or walking', Saladin said.
‘However, we also know that certain worries come with owning an e-bike, such as leaving it unattended after they lock it up or accidentally damaging it whilst out and about. By offering insurance with their bike purchase, we’re giving our customers one less thing to worry about – so they can rest assured that if the worst happens, they’re qovered!’