As banks and fintechs double down on revenue-led strategies, cross-selling insurance seems like an easy win.
After all, one of the benefits of transactional insurance is that the cost is on the end user rather than the brand. That is, if you actually manage to sell insurance contracts.
Incumbent banks might have the user volume and brand legitimacy to sell insurance, but without clear user transaction data, it’s nearly impossible to make it a seamless experience.
So why exactly is transactional insurance so hard to get right? And what can financial services companies do about it?
In this webinar, we’ll ask industry experts to explore the challenge from every angle, to help make sense of cross-selling insurance for banks and other financial services players.