Integrated insurance for Angell's smart urban electric bikes

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The client

Angell is a French e-bike start-up founded by entrepreneur Marc Simoncini whose ambition is to revolutionise the urban electric bicycle. Designed by the French artist Ora Ito, the lightweight Angell bike has received a very positive response with already more than 8,000 orders for its launch in 2020.

The challenge

With the Angell bike, Marc Simoncini intends to provide a better mobility experience in European cities while offering a unique design. In addition to being one of the lightest e-bikes in the world, the Angell' bike offers advanced technology. “70% of the Angell project is software” explains Marc Simoncini.

The design features an integrated display allowing users to select different levels of assistance directly on the bike itself. The touchscreen helps keep track of weather forecasts, air quality information, battery levels, speed and calories burned. Other innovative features such as sending a notification to an emergency contact or displaying turn-by-turn directions are also part of the smart bike’s offer.

Angell strives to offer the best mobility experience in the city

A quality aluminium and carbon frame, a superior removable battery, hyperbolic indicator lights and an innovative integrated display… so many reasons to have good protection and 24/7 assistance, despite a built-in lock and alarm system!

Committed to providing an outstanding customer experience, Qover's digital insurance solutions were the perfect match for Angell. From the very beginning of the project, it was clear that a vertically integrated solution would allow Angell' to deliver on its promise to provide the best possible customer experience, including through its insurance offering.

Insurance is global, yet highly local, so Angell needed a partner capable of providing a seamless pan-European insurance solution in the countries where Angell was operating while complying with local insurance laws and claim management requirements.

“70% of the Angell project is software” explains Marc Simoncini

The solution

To meet the needs of an ambitious project such as Angell's, Qover proposed its digital native API solution, which is already active today with blue-chip partners such as Deliveroo and ebike Cowboy.

This API solution allowed Angell' to easily integrate a multi-country insurance product on its own website and app, offering a one-stop-shop solution and simple tick-the-box option for its customers.

The entire digital and insurance process - from claims management to customer service - is centralised at Qover, allowing Angell to focus on its core operations.

Embedded insurance at the time of checkout

Angell and Qover were the perfect match. Insurance is a complex matter and highly local so we needed a partner capable of connecting all the dots and advising us on the best solutions for a flawless customer experience. Qover helped us define the best product for each country and implement it as a simple checkbox for all our users. A brilliant solution!

Jules Trecco
- Co-founder Angell

The results

Thanks to a simple and efficient technical integration in the form of Open API, Angell was able to integrate a comprehensive and competitive insurance product, an ideal solution for customers looking to insure their brand new bike in 3 clicks.

The insurance products have been optimized for Angell: this creates real value for the Angell Community, which benefits from the best coverage on the market at the best price. Insurance can be subscribed either at the time of checkout or via the Angell App, customers choose what suits them best!

Qover's digital solution has thus enabled Angell to offer insurance, as a first phase, to all users in France and Belgium. Germany and the Netherlands are soon to follow.

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